Master comprehensive business management across both theory and practice from industry experts, equipped with actionable frameworks for immediate application and business expansion.
Success in anything requires experience, solid foundations, and expert guidance—and business management is no exception. For this reason, Mahidol University International College (MUIC) and PAN PHO Co., Ltd. have co-hosted an intensive 5-week short course titled “YOUNG BOLD: Micro MBA for Young Business Owners and Leaders.” This highly acclaimed program is specifically designed for business owners, successors, and young executives as a course for the future, offering a dynamic space where modern leaders can learn, exchange insights, and take action within a growth-oriented context—packed with top-tier speakers sharing both theoretical knowledge and practical execution.
Covering every essential aspect of modern business.
Designed to meet every management need for business owners and next-generation executives.
Systematically elevate your business to ensure sustainable growth in a rapidly changing world.
In the YOUNG BOLD: Micro MBA program, you will master essential business fundamentals in both theory and practice from top industry experts and business leaders. Complex knowledge and years of real-world experience have been condensed so you can immediately scale your business—without wasting time on trial and error.
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Course Content Throughout 5 Weeks
- Week 1-
1. How to Win in Every Situation with Game Theory
Understand the principles of game theory and how to apply them in business. Practice analyzing situations and selecting strategies that deliver the greatest competitive advantage.
What is game theory
Techniques for applying game theory in business and decision-making
Real case studies in decision-making
Decision-making workshop through game theory simulations
2. Human Resource Management in Uncertain Times
Human resources are the most valuable assets of an organization. The key questions are how to attract these talents and how to enable them to deliver effective results for your business.
Human resource management and adapting to change
Building an organizational culture ready for transformation
Creating strong relationships within organizations through the Pyramid of Influence
The art and science of elevating human capital
Case studies of human resource management from leading organizations
- Week 2 -
3. From Idea to Roadmap with the Business Model Canvas
Enter the world of business model thinking with a tool used by executives worldwide, the Business Model Canvas, to analyze, plan, and build a balanced, scalable business system.
Understanding the Business Model Canvas
The 9 building blocks of the BMC
Linking the BMC with operational strategies
Workshop: Create your own business model canvas
-Week 3-
4. Financial Keys and Tools for Success
Understand the role of financial data in shaping business direction, including principles of financial statement analysis, and how to use financial reports to assess feasibility, risks, and business decisions along with expert case studies.
The relationship between finance and accounting
Financial mechanisms for creating business value
Financial management for stability and sustainability
Using AI for financial analysis and planning
5. Integrating Marketing Plans and Media in the Digital Era
Are you the business owner, or does the business own you? Learn how to build a systematic business from start to finish so your business can operate and generate stable profits without constant hands-on involvement.
The concept of systemization in different types of businesses
Modes and processes for building successful systems
Case studies and key precautions
- Week 4 -
6. Understand Your Customer Insight
It is undeniable that marketing is the only department in a business that directly “generates revenue.” In this course, you will discover new marketing perspectives and strategies to help your business reach the most suitable customers.
Deep customer data analysis for business strategy planning
Step-by-step customer data analysis process
8 techniques and proven formulas for leveraging customer insights in business
Case studies on applying customer insights to business planning
7. Art and Science of Increasing Efficiency in Business with AI
With the unprecedented accessibility and low cost of artificial intelligence, these tools are being used to create competitive advantages in business. This course introduces tools, techniques, and practical methods to help you run your business faster and more cost-effectively than ever.
Leading organizations through limitless digital transformation with AI
Practical approaches to applying AI in organizational workflows
Elevating businesses with the AI Transformation Model
Case studies of maximizing AI benefits in business
- Week 5 -
8. Understanding the Economy to Unlock Business Opportunities
See both the big picture and the details of the economy, understand uncertain changes, and identify emerging opportunities and risks from the perspective of leading economists in Thailand. You will learn about:
The direction of Thailand’s economic growth
Changes in various global technologies
Transforming Thailand’s economy towards sustainable value creation
13 milestones for national transformation
Thailand’s economic conditions in 2026 and outlook for 2027
9. Data-Driven Strategy: From Data to Profit
Use data as the core of business decision-making to drive more accurate sales by deeply understanding customers, improving campaign efficiency, and creating better customer experiences, enabling sustainable growth and competitive advantage.
Understanding data-driven marketing
Segmenting customers based on purchasing behavior to deliver the right promotions at the right time
Increasing speed, reducing costs, and continuously improving sales performance
Note: There may be changes, which will be announced in advance.
Who Is This Program For?
The YOUNG BOLD: MICRO-MBA is an intensive 5-week program designed by Mahidol University International College (MUIC) in partnership with PAN PHO Co., Ltd. It aims to prepare business owners and next-generation executives who want to build a solid foundation in business management and evolve into decisive, confident leaders capable of driving business forward in an ever-changing world.
This program is designed for:
Individuals seeking business management knowledge and skills in both theory and practical application.
Business owners looking to define strategic direction for systematic growth.
Next-generation business successors seeking to build upon family businesses, even without a prior management background.
Entrepreneurs who want to streamline business systems for greater efficiency.
Rising executives seeking fresh perspectives and ideas to drive organizational development.
Individuals without a business background who wish to learn management principles systematically.
YOUNG BOLD: MICRO MBA
Learn Every Business Essential in 5 Weeks
Every Saturday: August 1, 8, 15, 22, and 29, 2026
from 9:00 AM to 5:00 PM.
Delivered through a Hybrid Learning System
Allows participants to seamlessly switch between On-site and Virtual classes (via ZOOM) based on their daily availability. Learn freely from anywhere without compromising your learning experience, even with a busy schedule or traveling for work.
ON-SITE – Hosted at Le Méridien Bangkok (Limited Seats Available) Includes:
Lunch and coffee breaks throughout the program
Comprehensive course materials
60-day unlimited access to course recordings
Certificate Requirements
Participants will receive a Certificate of Completion jointly issued by Mahidol University International College (MUIC) and PAN PHO Co., Ltd. on the final day of the program. Certificates will be presented by distinguished guest speakers, featuring a commemorative photo session during the presentation.
Note: Certificates will be awarded to participants who meet the specified completion criteria.
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For more details and registration:
WEBSITE: https://panphogroup.com/mba
LINE: @PANPHO
TEL: 094-242-4197