Marketing Students Shine in the Insight Challenge™ with PAN PHO Co., Ltd.
Students from Mahidol University International College’s (MUIC) Marketing program recently showcased their consumer insight expertise through a hands-on research project called Insight Challenge™ conducted in collaboration with PAN PHO Co., Ltd.. The project was part of ICMK351: Consumer Insights – A Qualitative Approach, emphasizing experiential learning and real business impact.



