Many businesses still rely on outdated practices that consume excessive time and resources. The GAIN program is designed to equip participants with the knowledge and strategic framework to harness AI in a systematic way—turning innovation into measurable growth and sustainable business advantage.

GAIN: Growth & Artificial Intelligence for Next Generation Business is an intensive 4-week program, developed by Pan Pho Co., Ltd. in collaboration with Mahidol University International College (MUIC). The course takes you deep into the processes of business management powered by Artificial Intelligence, focusing on planning, strategizing, and execution in a structured way.

Whether or not you have prior knowledge in technology, marketing, or AI, you will be able to understand and apply what you learn in practice. The program is carefully structured in progressive steps, supported by ready-to-use templates and tools that enable you to plan, analyze, and execute with clarity. Participants will also receive guidance from experienced experts across diverse industries, ensuring that you can confidently integrate AI into your business operations.

“Innovation is the ability to see change as an opportunity, not as a threat.”

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4 Steps to Implement AI in Business with GAIN
For every industry and business type

Many businesses are striving to adopt AI more extensively, yet often discover that the more they do, the more exhausting it becomes. Costs increase while results fall short of expectations—mainly because of a lack of proper preparation and the right understanding.

Step 1: Mindset
 The core of using AI effectively is not about how many tools you know, but about how you instruct. When you understand what to ask and how to ask, the output becomes far more accurate and impactful than random trial-and-error. A well-defined prompt—such as setting clear goals, providing sufficient context, and describing the expected results—transforms AI into a true assistant who understands you, rather than a machine that only delivers superficial responses.

Step 2: Strategy
 Successful AI adoption isn’t about applying it everywhere at once—it’s about knowing where in your business it will create the fastest impact. Some organizations may start with marketing to boost sales immediately, while others may begin with customer service to reduce complaints and increase satisfaction. Certain businesses might prioritize backend operations to cut costs and speed up workflows. Having a clear strategy helps you identify priorities and deploy AI in areas that truly drive results, without getting distracted by tools that don’t deliver value.

Step 3: System
 The essence of a system is building business mechanisms that run consistently without constant supervision. When powered by AI, these systems turn complex, time-consuming processes into simple, streamlined tasks completed in minutes. From data analysis and reporting to customer tracking and interdepartmental coordination—AI makes workflows smoother, faster, and instantly verifiable.

Step 4: Scale
 True growth doesn’t come from replacing everything with AI, but from finding the right balance of roles between what AI does best and what humans excel at. When these two forces align, AI handles repetitive, labor-intensive tasks such as large-scale data processing, deep analytics, and routine workflows. Meanwhile, you and your team can focus on strategy, creativity, and decision-making that require human judgment—unlocking sustainable growth and innovation.

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What you will learn for the next 4 weeks with GAIN.

– Week 1 –

1. AI and Data Transformation: A Practitioner’s Guide to Strategy and Governance
This session will help you understand how to turn massive amounts of data into actionable insights using AI — empowering faster, more accurate, and timely business decisions. Participants will explore the process of data analysis, extracting key insights, and linking information directly to real business strategies. The goal is to equip organizations with the ability to leverage data as a powerful driver for sustainable growth and long-term success.

• Understand the core principles of data analysis and insights powered by AI
• Learn how AI supports precise and timely business decision-making
• Discover how to connect data with strategic planning and organizational goal
• Gain practical approaches to transforming data into strategies that systematically drive business growth

2. Prompt Engineering for Business Impact
This topic will teach how to create prompts strategically so that AI can respond accurately and deliver real business results—whether in writing, data analysis, or problem-solving. Learners will gain both theoretical knowledge and hands-on practice to turn AI from a simple tool into a powerful assistant that increases sales, saves time, and enhances accuracy.

• Understand the principles behind Prompt Engineering for business use
• Learn the structures of effective prompts that lead to precise outputs
• Practice prompting with real business cases such as marketing, data, and communication
• Apply prompts to reduce errors, accelerate workflows, and create strategic impact

– Week 2 –

3. Responsible AI & Compliance for Business
This topic emphasizes using AI responsibly (Responsible AI) along with compliance to standards and regulations, ensuring that businesses can maximize AI’s potential without risking legal issues, ethics, or customer trust. Learners will gain both strategic perspectives and practical guidelines to design and implement AI that is transparent, accountable, and value-driven.

• Understand the principles of Responsible AI and its importance for customer and societal trust
• Learn about laws, regulations, and international standards related to AI in business
• Explore approaches to designing and deploying AI that is safe, transparent, and auditable
• Apply compliance as part of business strategy to achieve sustainable growth

4. AI Strategy: How to Apply AI in Your Business

Unlock the power of AI to drive real business results. In this session, you’ll discover how to apply AI where it creates the fastest impact, integrate it smoothly into your workflows, and build a smarter system that helps your team work easier, faster, and more effectively — while giving your business a lasting competitive edge.

• Understand the principles of AI strategy that emphasize “more results, less burden”
• Learn how to select AI applications that create the quickest business impact
• Explore approaches to integrating AI into real business processes to reduce complexity
• Build a business system that works smarter, giving both teams and leaders a lighter workload with greater advantages

– Week 3 –

5. Automated Sales and Customer Services with AI
Transform the way you sell and serve customers with AI. In this session, you’ll learn how to build smart chatbots, set up automated responses, and connect workflows with tools like n8n — all designed to speed up operations, cut repetitive tasks, and deliver a seamless customer experience that keeps clients coming back.

• Learn principles and strategy models suited to products and services
• Create marketing strategies aligned with organizational vision and objectives
• Develop and expand strategies for sustainable business growth
• Study case examples of marketing strategies from successful businesses

– Week 4 –

6. Automated Marketing & Ads with AI
Understand how to design strategies that lead to desired results, select tools and tactics that fit the marketing plan, and gain immediate access to ideas and instruments that can be put into practice.

• Learn principles and strategy models suited to products and services
• Create marketing strategies aligned with organizational vision and objectives
• Develop and expand strategies for sustainable business growth
• Study case examples of marketing strategies from successful businesses

7. Automated Finance & Accounting with AI
Understand systematic pricing principles—based on costs, competitors, and consumer psychology—together with techniques to set suitable prices that reflect brand positioning and enhance customer purchasing decisions, all without increasing costs.

• Develop pricing strategies to maximize profit
• Analyze costs and profits to set effective prices
• Study techniques for setting prices consistent with brand image
• Apply psychological pricing to raise purchase decisions

Note: The schedule, content, speakers, and venue are subject to change, and any updates will be communicated in advance.

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– Who is This Course Suitable For? –

GAIN: Growth & Artificial Intelligence for Next Generation Business is designed for entrepreneurs, executives, and individuals who want to apply AI systematically in marketing and business management—covering every stage from planning and execution to measurement and dynamic strategy adjustment. It is particularly suitable for those seeking sustainable growth and aiming to build systems that enhance efficiency, reduce costs, and create a competitive edge.

No prior background in marketing or business management is required. Learners will gain not only knowledge but also hands-on experience with real AI tools, along with guidance from expert faculty across diverse industries—empowering them to apply AI with confidence and achieve tangible business results.

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GAIN: Growth & Artificial Intelligence for Next generation business
Comprehensive AI-driven business management, planning & system building in 4 weeks
Location: Le Meridien Hotel, Bangkok

The course is taught in a hybrid experience format where participants can choose between 2 learning options:

1.ON-SITE: Learn at Le Meridien Hotel, Bangkok (Limited Seats)
            – Includes lunch and refreshments throughout all 4 days
            – Includes course folder and study materials

2. VIRTUAL: Live online learning via ZOOM
             – Includes digital study materials

**Both formats include access to recorded video sessions for 60 days after completion**

Certificate Requirements

For ON-SITE learners: Receive your certificate on the last day of training at Le Meridien Hotel, presented by instructors from Mahidol University International College. Photo opportunities will be provided during the certificate presentation.

For VIRTUAL learners: Receive your certificate in digital format via email within 2 weeks after completing the training.

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For more details and registration:
WEBSITE: https://panphogroup.com/gain
LINE: @PANPHO
TEL: 094-242-4197