“Marketing is an essential skill for modern business owners and executives, as every successful enterprise is driven by effective marketing strategies behind the scenes.”
The SMART: Strategy, Marketing, Action, Revenue, and Transformation is a 4-week program designed by Pan Pho Company Limited and Mahidol University International College (MUIC) that will take you deep into principles, thinking methods, and analysis in both theory and practice from experts at leading institutions and companies in Thailand. The content has been refined and organized to be easily understood and practically applicable for learners with no prior background in strategy and marketing.
Learn the science of generating revenue for your business through "strategy" and "marketing" via structures and templates that you can directly apply to your business without starting from scratch. Receive guidance from instructors and experts with diverse industry experience who will help you confidently take your "first step" into the world of strategy and marketing.
"Anyone can open or own a business,
But businesses that can survive are those with strong marketing."
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4 SMART Steps to Grow Sales
Applicable Across All Business Sectors and Industries
Many businesses try to boost sales by reaching out to more customers, only to find themselves exhausted, facing higher costs, and getting results far below expectations — often due to a lack of proper preparation.
Step 1: Strategization
Define a clear sales direction and objectives, supported by actionable, measurable plans. Reduce uncertainty, optimize resource allocation, and focus on the highest-potential target customers.
Step 2: Systemization
Establish a well-structured, repeatable marketing system that does not rely on any single individual. Maintain consistent quality standards, while managing data and sales processes efficiently.
Step 3: Brand Building
Build brand awareness and trust, differentiate from competitors, and enhance perceived value. Reduce price-based competition and confidently set prices that reflect the true worth of your products or services.
Step 4: Revenue Growth
Integrate strategic pricing with targeted marketing. Leverage the right channels and media to generate stable, sustainable revenue growth, minimize fluctuations, and compete with quality in the long term.
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What you will learn for the next 4 weeks with SMART.
- Week 1 -
1. AI Marketing Blueprint | Transforming Marketing with AI
In today’s business world, AI is no longer an option; it is the foundation of success. This session explores the role of AI across multiple dimensions from deep consumer behavior analysis to precise strategic planning transforming traditional marketing into measurable business transformation. With expert guidance, participants will gain confidence that every investment in technology can deliver maximum return for the business.
AI Smart Setup: Learn how to use modern AI tools effectively so they can truly work for you, not just for fun
Marketing Integration: Discover how to seamlessly integrate AI into business operations to reduce repetitive work and increase sales
Mastering Effective Prompts: Learn how to prompt AI for sharp, high-quality results in both business and personal tasks
Solution Workshop (Hands-On): Use AI to generate million-baht campaign ideas in just seconds
Execution Blueprint: Learn how to direct AI to help run real campaigns from start to finish
2. Winning the Market: Marketing Strategy & Understand Customer | Win Competitors by Targeting the Market and Winning Customer Loyalty
Marketing is not just about advertising; it is about choosing the battlefield where you can win. This session takes a deep dive into changing customer behavior in the data-driven era, helping participants build strategies competitors cannot easily follow and turning one-time buyers into loyal brand advocates.
Go-To-Market Strategy: Build a strong market-entry framework from the start
Marketing Health Check: Assess what is working—and what is not—in your marketing efforts
Customer Diagnosis (STP): Understand who your real paying customers are
Keep vs. Hunt: Choose whether to retain your existing base or pursue new customers for the best return
Customer Journey: Map the customer path from awareness to recommendation
Insight vs. Myth: Identify common misconceptions about customers and refine your strategy accordingly
- Week 2 -
3. Design Thinking for Business Growth; Right Product, Right Customer | Analyze Products and Create What Customers Truly Want
This session explores the process of product development based on real customer needs. Participants will analyze the strengths and weaknesses of their current offerings, identify value-adding differentiators, and close the gaps competitors have overlooked
Portfolio Audit: Analyze the strengths and weaknesses of your product portfolio—what should grow and what should go
Kill or Keep: Make clear decisions on which products to continue developing and which to discontinue
Design Thinking Mastery: Learn how to create products that solve real customer problems
Value Driver Identification: Discover key value drivers and fill gaps competitors cannot reach
Product Gap Analysis: Identify new opportunities to build a more complete product portfolio
Portfolio Roadmap Workshop: Develop a product roadmap for long-term profitability
- Week 3 -
4. Digital Marketing & The Art of Selling Communication | The Art of Communication for Sales Growth and Online Marketing
In a world where customers are overwhelmed by massive amounts of information, online marketing is no longer just about running ads. It is the art of communication—requiring precision in both channels and messaging. This session equips participants with a deeper understanding of the digital landscape and sales psychology, helping transform strangers into customers ready to buy.
Adapting to New Behavior: Learn how to communicate effectively in a world where customer behavior changes every second
5W1H Mastery: Use the classic question framework to create clear and focused communication strategies
Communication Plan & Tools: Build a systematic brand communication plan using practical tools and processes
SME Content Strategy: Learn a results-driven content strategy for SMEs that prioritizes performance over aesthetics
4 Core Content Types: Explore four essential content types: product usage, promotions, behind-the-scenes, and real customer reviews
Workshop: Selling vs. Nice Content: Create content that truly converts, not just content that looks good
- Week 4 -
5. Managing Channel Strategy for Growth | Managing Sales Channels for Breakthrough Growth
In a world where the line between online and offline is increasingly blurred, having a great product is not enough without a smart channel strategy. This session helps participants move beyond scattered sales efforts and toward designing a synergistic sales ecosystem that captures customers at every critical touchpoint and turns every opportunity into sustainable sales.
Channel Master: Understand the differences between online, offline, and omnichannel strategies to build a seamless system
Strategic Distribution: Learn how to manage distribution channels for maximum efficiency
Focused Design: Design the right sales channels for your business without wasting effort
The Power of Focus: Choose the channels that generate real revenue and allocate resources where they matter most
Main & Support Channels: Prioritize primary and supporting channels effectively
Channel Synergy: Learn how to manage all channels so they support one another instead of competing for customers
6. Pricing Strategy: How to Set Prices to Maximize Profit and Value | Pricing Strategy to Turn Value into Maximum Profit
A small pricing mistake can lead to significant profit loss. This session guides participants beyond pricing by instinct or by competitors, toward a strategic pricing structure that reflects true value and balances customer satisfaction with sustainable profitability.
Pricing Trinity: Analyze the balance between customer, cost, and competition to find the most profitable point
Reality Check: Evaluate your current pricing—are you leaving money on the table or driving customers away?
Cost vs. Price Gap: Compare hidden costs against market prices to identify margin improvement opportunities
Strategic Decision: Learn when to adjust price and when to reposition value
Future Pricing: Stay ahead of the curve with AI and personalized pricing strategies
Note: Content may be subject to change with advance notice.
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- Who is This Course Suitable For? -
SMART: Strategy, Marketing, Action, Revenue, and Transformation is designed for business owners, executives, and individuals who want to implement marketing and strategic planning for their businesses/organizations in a systematic way. This means creating plans, executing them, and measuring results dynamically.
The course is especially suitable for those looking for continuous, systematic growth and who want to achieve real results without needing prior background in marketing or business management. Participants will receive consultation from faculty members with experience across various industries.
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SMART: Strategy, Marketing, Action, Revenue and Transformation
Complete Marketing, Strategy, and Media Planning Transform Your Business Smarter in 4 Weeks Location: Le Meridien Hotel, Bangkok
The course is taught in a hybrid experience format where participants can choose between 2 learning options:
1.ON-SITE: Learn at Le Meridien Hotel, Bangkok (Limited Seats)
- Includes lunch and refreshments throughout all 4 days
- Includes course folder and study materials
2. VIRTUAL: Live online learning via ZOOM
- Includes digital study materials
Both formats include access to recorded video sessions for 60 days after completion
Certificate Requirements
For ON-SITE learners: Receive your certificate on the last day of training at Le Meridien Hotel, presented by instructors from Mahidol University International College. Photo opportunities will be provided during the certificate presentation.
For VIRTUAL learners: Receive your certificate in digital format via email within 2 weeks after completing the training.
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For more details and registration:
WEBSITE: https://panphogroup.com/smart
LINE: @PANPHO
TEL: 094-242-4197