Mahidol University International College’s (MUIC) Media and Communication Program hosted a special lecture, “From Story to Impact: Marketing Great Stories to Real Consumers Through the Disney Lens,” on March 19, 2026, in the Screening Room of the Aditayathorn Building.
The guest speaker, Mr. Nawin Sribhadung, Integrated Marketing Lead, The Walt Disney (Thailand) Company, walked students and faculty members through Disney’s approach to integrated marketing. Drawing on hands-on experience, he explained how storytelling, strategy and cross-platform campaigns are crafted to reach and resonate with real consumers.
