The Research Promotion and Management Section of Mahidol University International College (MUIC), in cooperation with the Business Administration (BA) Division, organized a workshop entitled, “Mastering Business Case Writing for Impact: Advanced Techniques and Applications” on March 15, 2024.

Assoc. Prof. Dr. Chanida Hansawasdi, Associate Dean for Research and Academic Services, and faculty members from the Business Administration (BA) Division warmly welcomed SET-Sustainability Education Department to the workshop held in room A451, 4th floor, Aditayathorn Building, MUIC.  This workshop was part of the project entitled, “Sustainability Transformation in Business” funded by CMDF (Thailand Capital Market Development Fund) .

During the workshop, Assoc. Prof. Dr. Olimpia C. Racela, Program Director of the BA Division’s Marketing Program, shared tips and techniques on how reviewers evaluate teaching cases and prepare them for publication in international journals. 

Following this, there was an experience-sharing session by nine case writers.  Additionally, Mrs. Pimpan Diskul na Ayudha, VP of Sustainability Education Department, Stock Exchange of Thailand (SET), provided perspectives on teaching cases and their impact.