In order to better prepare its students for real-world challenges, the Marketing major of Mahidol University International College’s (MUIC) Bachelor of Business Administration (BBA) program will offer three new marketing tracks and one certificate course starting next academic year.

This bold curriculum upgrade includes the following marketing tracks: Digital Marketing, Brand Management and Entrepreneurial Management. Each one is composed of 16-credit tracks that let students customize their degree towards one of three fast-moving fields—from launching e-commerce sites to building personal or luxury brands to developing startup marketing strategies.

These new marketing tracks—which will be available starting on the 1^st Semester of AY 2025-2026, are designed based on three pillars—market knowledge, marketing technologies and strategic thinking.

In these new tracks, Marketing students are expected to acquire skills from five essential courses: Consumer Insights (Qualitative), Market Intelligence (Quantitative), Consumer Behavior and Decision Making, Digital Marketing, and Marketing Strategy for Sustainability. These classes will equip them with the tools to analyze markets, utilize digital platforms, and develop long-term competitive strategies.

And going even further for non-Marketing majors, MUIC now offers a 12-credit Sustainable Marketing Certificate course that focuses on responsible marketing, environmental, social and governance (ESG), and innovation—crucial to today’s ESG- and ethics-driven economy. The Business Administration Division said the revamped Marketing program provides real skills, real experience and real opportunities.

_______________

To learn more about the three new Marketing tracks and the Sustainable Marketing Certificate, click https://muic.mahidol.ac.th/eng/wp-content/downloads/catalog/muic_catalog_2025.pdf or send your inquiry to icbba@mahidol.ac.th .