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Bachelor of Business Administration (B.B.A.)

Major in Marketing

The Marketing Major provides students with relevant marketing skills, a crucial component of any business which includes conducting research to learn about the needs of customers, developing new products or refining existing ones, setting prices, determining where products should be sold and promoting the product to the final users. The curriculum furnishes Marketing majors with a sound foundation in the basics of marketing, consumer behavior and marketing research before advancing to the higher level modules of different marketing strategy courses. Students learn how to analyze situations and implement strategies under different market environments through lectures, class discussions, case studies and projects.

Career Opportunities

  • Marketing, brand, product managers in local and multinational companies
  • Positions in research and/or information service businesses
  • Account executives in advertising agencies
  • Employees in state enterprises
  • Positions in international or non-profit institutions/ organizations
  • Business entrepreneurs
  • Graduate School in Marketing / Marketing Research / Marketing Communication / Logistics
  • Master of Business Administration (either in Thailand or outside Thailand)

Course Structure

Course Category Credits
Foundation Courses
Non-credit
General Education Courses
42 credits
– English Communication
16 credits
– Natural Sciences
8 credits
– Humanities and Foreign Languages
8 credits
– Social Sciences
8 credits
– Physical Education
2 credits
Major Courses
133 credits
– Core Business Courses
69 credits
– Major Required Courses
20 credits
– Major Elective Courses
24 credits
– Interdisciplinary Elective Courses
20 credits
Free Electives
 8 credits

Total Credits Required
No Less Than 183 Credits

Download List of Courses

Download Course Description

Download Syllabus

Business Administration (BA) Office

4th Floor, Aditayathorn Building
Phone: +66 (0) 2700 5000
#4471-4474, 4486
Email: icbba@mahidol.ac.th
Mon – Fri 8:00 am – 5:00 pm