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Bachelor of Business Administration (B.B.A.)

Major in Marketing

The Marketing Major provides students with relevant marketing skills, a crucial component of any business which includes conducting research to learn about the needs of customers, developing new products or refining existing ones, setting prices, determining where products should be sold and promoting the product to the final users. The curriculum furnishes Marketing majors with a sound foundation in the basics of marketing, consumer behavior and marketing research before advancing to the higher level modules of different marketing strategy courses. Students learn how to analyze situations and implement strategies under different market environments through lectures, class discussions, case studies and projects.

Career Opportunities

  • Marketing, brand, product managers in local and multinational companies
  • Positions in research and/or information service businesses
  • Account executives in advertising agencies
  • Employees in state enterprises
  • Positions in international or non-profit institutions/ organizations
  • Business entrepreneurs
  • Graduate School in Marketing / Marketing Research / Marketing Communication / Logistics
  • Master of Business Administration (either in Thailand or outside Thailand)

For Students ID 63XXXXX Onwards

Download List of Courses

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For Student ID 61XXXXX-62XXXXX

Download List of Courses

Download Course Description

Business Administration (BA) Office

4th Floor, Aditayathorn Building
Phone: +66 (0) 2700 5000
#4471-4474, 4486
Email: icbba@mahidol.ac.th
Mon – Fri 8:00 am – 5:00 pm