Students from Mahidol University International College’s (MUIC) Marketing program recently showcased their consumer insight expertise through a hands-on research project called Insight Challenge™ conducted in collaboration with PAN PHO Co., Ltd.. The project was part of ICMK351: Consumer Insights – A Qualitative Approach, emphasizing experiential learning and real business impact.
Working closely with PAN PHO, students designed and conducted a qualitative consumer research study to better understand business owners’ decisions to enroll in short courses. The project involved collecting participants’ opinions, feedback, and relevant personal information—used strictly for analyzing consumer behavior and market trends, with the goal of improving training programs and marketing strategies.
Final project presentations were held on November 24, 2025 and were evaluated by Khun Panyapol Suvisit, Marketing Director of PAN PHO Co., Ltd., who served as the guest judge.
After a competitive showcase of insights and recommendations, The Brainstormers Crew was named the winning team, Consumer Insighters earned 1st Runner-up, followed by Xplore as 2nd Runner-up.
This collaboration highlighted the Marketing program’s commitment to bridging classroom learning with real-world business challenges—equipping students with practical research skills, professional standards, and client-facing experience that prepare them for success in the marketplace.
“We don’t just study marketing… we do it.”
