Digital marketing and off-line marketing management in managerial and entrepreneurial aspects; service setting; service encounter and service communications; the importance of customers’ satisfaction creation by marketing strategies and a support from different levels of executive

Service quality management and improvement in managerial and entrepreneurial aspects; delivering quality service to clients; training the human resource component; the meaning and importance of quality; value of the customer and service quality; quality management process; its impact on organizations and the significance of service quality to tourism and hospitality concepts; the mechanism of quality management approach to provide service excellence through several advancements in quality such as benchmarking and total quality management; service quality management and improvement in response to the digital disruption

Human resources management in managerial and entrepreneurial aspects; human resources’ changing roles; framework and functions in contemporary organizations; the strategic human capital management principles and its implementation; necessary leadership qualities in human resource management; managing multi-generations; the effective measures to create employee engagement, competency building, employee performance management and development; human resources management in response to the digital disruption

Financial and asset management in managerial and entrepreneurial aspects; fundamentals and theory of finance and asset management; financial statements analysis; financial and asset planning and control; financial ratios; financial and asset risk analysis, project feasibility; debt and equity financing; cost of capital; capital budgeting; working capital management; capital expenditures; asset valuation

Revenue management for tourism and hospitality businesses in managerial and entrepreneurial aspects; principles of revenue management; revenue journey and understanding tourism and hospitality business environment; the components of revenue management; consumer behavior; pricing; distribution channel; market dimension integration; forecast processes; revenue calculation; revenue management simulation

Digital platform for tourism and hospitality businesses in managerial and entrepreneurial aspects; IT concepts; internet; E-commerce; M-commerce; E-Business; social networks; big data; artificial intelligence (AI); Computer Reservation System (CRS); Global Distribution System (GDS); Geographical Information System (GIS); Enterprise Resource Planning (ERP); IT strategy and planning for tourism and hospitality business; safety & security in digital economy; ethical issues in digital economy

Introduction to research; basic and applied research; research process; research design; data collection methods; data analysis; report research findings; research proposal writing

Strategic plan; vision; mission; and policy formulation and implementation in various levels of corporation; theoretical concepts and frameworks useful for analyzing the external and internal environment of the corporation; the examination of strategic and entrepreneurial issues from the perspective of an owner; chief executive or general manager of tourism and hospitality enterprises, focusing on how one can formulate effective strategies and develop the necessary resources and capabilities to achieve sustainable competitive advantage in a global and volatile competitive environment as well as digital disruption era; management of change; risk management; leadership