Finding the perfect fit in life often starts with a single step—or in the case of Ms. Rungravee "Benz" Kattamarasre, a single dress. Long before she became the Founder, CEO, and Brand Director of MODERN INC. LTD. (MISS MODERN), Benz was a student sitting in MUIC classrooms, searching for clothes that matched her personal vibe. Today, her contemporary womenswear brand is an essential piece in the wardrobes of women celebrating life’s biggest milestones.
Benz’s entrepreneurial story began in 2014 while she was pursuing her BBA degree in Tourism and Hospitality Management (Class of 2015). Like many young women, she struggled to find dresses that were feminine, modern, and special without feeling overly formal. Instead of settling for what was on the racks, Benz decided to suit her own needs. She began designing small collections as a personal creative outlet and sharing them online.
What started as a campus hobby quickly proved to be a seamless match for the market. Benz realized that countesses of style everywhere were looking for the exact same thing: elegant, comfortable, and versatile apparel that looked gorgeous in photos and felt great in real life. That simple realization wove the foundation for MISS MODERN, transforming her passion project into a full-fledged occasionwear brand.
A decade later, Benz’s drive hasn't frayed a bit. What keeps her constantly inspired to manage and expand the company is being part of her customers’ most cherished moments—from weddings and birthdays to graduations and romantic dinners. Knowing her designs help women step into room after room with genuine confidence brings her immense joy.
At the same time, Benz finds inspiration in the ongoing process of growing a business. “Fashion trends and consumer behavior are always evolving, so there is always something new to learn, improve, and create,” she said. “Building a company has taught me that growth is not only about increasing sales; it is also about developing people, strengthening the team, creating better systems, and building a brand with a clear identity and long-term purpose.”
Benz’s journey proves that you don’t have to wait until after graduation to start crafting the career of your dreams. By turning a simple personal need into a clear brand identity, she custom-tailored her student ambition into a lasting success story. For university students brimming with big ideas today: don't hesitate to measure your goals high. Wear your ambition on your sleeve, take that first stitch, and start fashioning your own future—because the best opportunities are often the ones you design yourself.
