MUIC Case Club recently hosted the annual Rookie’s Rumble Case Competition 2024 on October 10, 2024 at Screening Room A556, Aditayathorn Building. This was an exceptional opportunity for freshmen and sophomore students to get a first-hand experience into the consultancy world.

All the participant teams were given a case on Oppo where they were required to create a situational analysis, marketing strategies and financial implications over a 48-hour period. The top performing teams from each division then advanced to the final round to present their ideas.

The competition was held at Aditayathorn Building where the top 3 teams from divisions A to C presented their solutions before a panel of esteemed judges, with a platform to encounter real- world challenges and to gain insightful experience of the whole procedure. Additionally, it gave 1^st year and 2^nd year students a first-hand experience in participating in the process of business case competitions.

Throughout the competition, teams practiced a variety of skills learnt – from reading the case, cracking the case and lastly analyzing the case whilst honing their research abilities. Furthermore, the teams had to focus on enhancing their slide-crafting skills in terms of perfecting slide decorations, critical thinking and lastly refining their presentation skills with valid information presented. Overall, each team gained a handful of valuable lessons from their experience in the Rookie’s Rumble 2024.

Our sincerest gratitude goes to the distinguished panel of judges and the Business Administration Division for not only making this event possible but also truly memorable. We were honored to host the respected divisional judges including:

– Assoc. Prof. Dr. Onnida Thongpravati
– Assoc. Prof. Dr. Alessandro Stasi
– Asst. Prof. Dr. Dissatat Prasertsakul
– Dr. Piti Ongmongkolkul

Along with the honorable divisional round judges, MUIC Case Club’s experienced competitors in multiple business case competitions had contributed their valuable insights. The members included:

– Khun Priya Nawani
– Khun Enrico Soetanto

Lastly for the final round judges, we were honored to host the highly-established judges:

– Asst. Prof. Dr. Thanarerk Thanakjisombat
– Khun Thonsaphol Suppametheekulwat
– Assoc. Prof. Dr. Yingyot Chiaravutthi
– Khun Yanisa Sirisomboonchok

After an intense competition across the division round, the following teams had won. From Division A – Case Crackers, Division B – A_Team and, last but not least, from Division C – Jinatanakan, respectively.

The winner of Rookie’s Rumble 2024 was Team Case Crackers for its outstanding performance and insights. The members included:

– Ms. Jiratchaya Langkarpint
– Ms. Saranya Dersingh
– Ms. Wachiraphorn Samroeng
– Ms. Chompoutiantip Butiwachira

This year’s Rookie’s Rumble case competition had undoubtedly surpassed expectations, achieving the primary goal of providing 1^st and 2^nd year students the opportunity to demonstrate their capabilities.

The competition drew a diverse and exceptionally skilled group of students creating an atmosphere that encouraged innovation, critical thinking and teamwork with a challenging real- world business case as the backdrop.

Adding on, this event would not have been possible without the hard work of each individual in MUIC Case Club. The response to the circumstances encountered was exhibited spectacularly by the club members. The performances of these freshman and sophomores underscores the bright future of MUIC Case Club and Mahidol University International College. These young competitors exemplify academic excellence, strong problem-solving skills and creativity in innovation. They are the rising leaders of the lasting legacy within MUIC Case Club and Mahidol University’s role in creating strong business leaders. With each passing year, it’s clear that the MUIC Case Club and its participants are dedicated to achieving outstanding success and maintaining a commitment to excellence

About MUIC Case Club:
MUIC Case Club is an organization led by the leading minds of Mahidol University and focuses on building professional youths through different competitions to become high caliber leaders in different industries.

For more information, please visit MUIC Case Club’s socials:
Facebook: www.facebook.com/muic.caseclub
Instagram: www.instagram.com/muiccaseclub
LinkedIn: www.linkedin.com/company/muic-case-club/
Email: muic.caseclub@gmail.com