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MUIC’s Marketing Major: Learning How to Promote a Product at the Right Place at the Right Price
May 28, 2025 2025-05-28 6:40MUIC’s Marketing Major: Learning How to Promote a Product at the Right Place at the Right Price
MUIC’s Marketing Major: Learning How to Promote a Product at the Right Place at the Right Price
Are you interested to learn more about the needs of customers, developing new products, setting prices, deciding where products should be sold and promoting them to customers? Then Marketing Major might just be for you!
Here at Mahidol University International College (MUIC), its Bachelor of Business Administration (BBA) Program offers the Marketing Major.
Here’s some amazing facts about the Marketing Major: It provides students with relevant marketing skills, a crucial component of any business which includes conducting research to learn about the needs of customers, developing new products or refining existing ones, setting prices, determining where products should be sold and promoting the product to the final users.
Not only that. The curriculum furnishes Marketing students with a sound foundation in the basics of marketing, consumer behavior and marketing research before advancing to the higher level modules of different marketing strategy courses. Students learn how to analyze situations and implement strategies under different market environments through lectures, class discussions, case studies, and projects.
Career Opportunities
- Marketing, brand, product managers in local and multinational companies
- Positions in research and/or information service businesses
- Account executives in advertising agencies
- Employees in state enterprises
- Positions in international or non-profit institutions/ organizations
- Business entrepreneurs
- Graduate School in Marketing / Marketing Research / Marketing Communication / Logistics
- Master of Business Administration (either in Thailand or outside Thailand)
Meet Some of Our Marketing Alumni
Ms. Apitsada Apitsompoti
Tourism & Hospitality Management Minor
MUIC Class of 2023
“The ICMK program at MUIC helped me realize that marketing is the right path for me, shaping both my passion and direction. The courses are practical, inspiring, and truly hands-on. I had the chance to build my own brand and solve real marketing cases, which gave me the confidence to apply my skills beyond the classroom.”
Mr. Krisanon Khemaramgsam
Psychology Minor
MUIC Class of 2023
“Marketing at MUIC allowed me to explore my passions and values in the business world. From data analytics to consulting brands or managing campaigns, the course was both enjoyable and practical – helping me thrive in a real-world workplace moving forward.”
Ms. Sita Rieantragul
Film Arts Minor
MUIC Class of 2023
“MUIC’s Marketing Major offers a well-rounded selection of required and elective courses, allowing students to build their personal branding according to their career goals. Specifically, the Digital Marketing course has given me hands-on experience and knowledge in SEO and SEM, which caught the attention of recruiters when I applied for internships.”
Mr. Wattanai Amornsirikul
Psychology Minor
MUIC Class of 2021
“Marketing has no right or wrong until you try it. MUIC’s project-based courses are fun and enjoyable, offering valuable skills that are useful and applicable to real life.”
Ms. Natthanicha Laohasaran
iDesign Minor
MUIC Class of 2024
“At MUIC, I lived Marketing—building a digital storefront, consulting real companies, and leading a competitive virtual company. These hands-on experiences tested my leadership, sharpened my skills, and built my confidence in real business settings.”
Mr. Emanuel Caparros
Japanese Minor
MUIC Class of 2024
“One of the things I enjoy about being an ICMK student is that there are some classes where the work is more hands-on and less theoretical. It makes things easier and also more fun to learn and seeing your skills positively impact a project is very satisfying.”
Do you think Marketing is the career path for you? Waste no time and click this link:
https://muic.mahidol.ac.th/eng/programs/undergraduate-programs/business-administration/major-in-marketing/
