At the Tourism and Hospitality Management (THM) Division, student ambassadors are redefining campus leadership. From the first student General Manager to coordinators, content creators, and project leads, they balance coursework with roles that develop practical skills. These roles demand leadership, creativity, discipline, and teamwork while offering experiences that classrooms cannot replicate.
In interviews with the new batch comprising nine Ambassadors, we explored their motivations, duties, and career aims. The profiles that follow highlight how representing the THM Division and promoting the Travel and Service Entrepreneurship major shape professional identities, sharpen competencies, and prepare students for the transition to industry.
Satjapoom Chansirichok, a senior and THM Ambassador’s first student General Manager, treats the post as an intensive leadership laboratory. “This is just another step and another challenge that a person in this position will learn to be a leader,” he says, describing responsibilities he helped define with the THM Division’s faculty members. He delegates tasks, evaluates each Ambassador’s performance, and aligns activities with academic rubrics. He develops training on curriculum maps, service mindsets, and entrepreneurship, and oversees project managers from planning through execution. Early accomplishments of this batch include THM Camp 2025, THM Day, and Minor Showcase. Satjapoom, who was a member of the previous year’s batch of Ambassadors, emphasizes people development—monitoring team dynamics, encouraging individual growth, and fostering continuous improvement to ensure quality work and long term Ambassador development.
Chanapat Sinjanakom, a 4th Year student who is assigned as the General Coordinator, joined THM Ambassadors to give back to the THM Division that shaped him. “I wanted to actively contribute to the division that has provided me with significant personal growth and professional development,” he says, explaining his focus on brand strategy and public engagement. He also mentors junior Ambassadors and showcases the THM Division’s academic and practical strengths to attract prospective students. He credits mentorship from ajarns as formative, equal to formal training. Chanapat aims to help internationalize Thailand’s event industry and position it regionally. The role refines his communication, work etiquette, and managerial instincts, testing strategic thinking under constraints while building networks and credibility for a future career in industry transformation.
Jiayi Wang, a 3rd Year student tasked as the International Relationship Coordinator, applies PR skills and cross-cultural empathy to sustain the THM Division’s global visibility. She manages international affairs, supports inbound students, and maintains partnerships, while driving social media and PR to reflect the division’s mission. “Being a THM Ambassador helps me build up my professionalism through real practices,” she says, crediting hands-on events for rapid growth. Jiayi prioritizes inclusion and culturally sensitive messaging to foster exchange student integration. The role has strengthened her teamwork, resilience, and professional communication—capabilities she plans to apply at international hotel chains or tourism organizations.
Thinnaphat Theeraphanida, a 3rd Year student assigned as Project Manager, uses the THM Ambassadors as a launchpad for professional event design. “I chose to become a THM Ambassador because I’m passionate about entering the professional world of event organization,” she says. She helps conceive, plan, and deliver events, represents the major to prospective students, supports faculty activities, and manages volunteers. The role requires hospitality-minded professionalism, detailed checklists, and contingency planning. Thinnaphat values the friendships and networks formed through the team as motivation. Practical experience sharpened her coordination, public communication, and experience-design skills which would prove to be assets in the event and hospitality industry.
Manida Kunajutikul, a 3rd Year student who serves as the Social Media and PR team leader, joined the THM Ambassadors to push boundaries and create measurable impact. “I am driven to become a THM Ambassador because I view it as a good opportunity for significant personal and professional growth,” she explains. Manida crafts visual content, manages community engagement, and leads a team with a couple of members—delegating tasks, setting deadlines, and monitoring progress to maintain quality. She values collaborative problem-solving and turning diverse perspectives into cohesive campaigns. Aspiring to work as a social media strategist or support event teams, she applies digital strategy, analytics, and project management skills. The role strengthened her communication, leadership, and conflict-resolution abilities while she mentors juniors and refines campaign metrics.
Natnicha Jindahiran, a 4th Year student who acts as the Project Coordinator, promotes the THM Division and the Travel and Service Entrepreneurship major through outreach and event support to boost program visibility. “I wanted to become a THM Ambassador because I wanted to help promote our program and make the THM major more widely recognized,” she explains. Natnicha assists in organizing Open Days / Open Houses, information sessions, and internal projects, translating curriculum strengths into approachable narratives for prospective students. She likens event work to assembling LEGO—starting with small pieces and seeing ideas coalesce. The role builds her coordination, logistics, and problem-solving skills while strengthening confidence under live-event pressure. Aspiring to event management, she said being an Ambassador helped her to acquire skills including “coordination, problem-solving, teamwork, communication, and managing real-life situations.”
Piyanuch Jarurattananon, a junior student, combines visual design and fiscal stewardship as the THM Ambassador’s Head of Design and Treasurer, creating social posts, slide decks, and promotional prints while managing the team budget. “I wanted to become a THM Ambassador because I wanted to contribute to something bigger than myself,” she says, noting the purpose the role provides. Beyond aesthetics, Piyanuch models THM values, and has learned to navigate stakeholder conversations, manage late nights, and persist through complex projects. Aspiring to socially impactful work, she seeks roles that expand community understanding. The ambassadorship strengthened her reliability, adaptability, and financial stewardship—skills she applies by tracking expenditures, refining budget processes, and ensuring design quality under constraints. The career path she has set for herself mainly involves serving society: “My dream job is one that creates meaningful social impact and contributes to positive change in society.”
Narida Kahakarnbamroong, a 1st Year student assigned to social media and PR tasks, treats the role as a practical learning bridge between students and faculty. “Being part of the THM Ambassador team has allowed me to gain hands-on experience and learn through real involvement,” she reflects. Narida shares information, organizes events, and encourages student participation to strengthen faculty-student connections. She values collaboration with professors, meeting peers, and experimenting with PR tasks to discover career interests. Unsure of a precise path, she uses the ambassadorship as a career lab to sample responsibilities and build foundational skills in communication, teamwork, and leadership. Narida believes that consistently engaging with target groups broaden perspectives.
Nattarin Dilokrueangphong, a freshman who performs social media and PR tasks, joined the THM Ambassadors to authentically represent her program and share student stories. “I always look up to the THM Ambassadors as the key representatives and voices of our program,” she observes. Focused on digital content creation, Nattarin plans, films, edits, and publishes narratives that showcase student life, learning environments, and achievements. She values creative freedom and practical marketing experience, experimenting with formats to humanize academic life. Nattarin envisions working short-term as a flight attendant before launching a restaurant, applying Ambassador skills in communication, professionalism, and brand-building to both paths.
THM Ambassadors: The Total Package
Extracurricular roles like the THM Ambassadors accelerate a student’s growth in ways classrooms cannot: they sharpen leadership, communication, and problem-solving skills while offering a living laboratory for professional identity formation. Students who engage beyond academics graduate better prepared, more confident, with networks that open doors—making campus involvement a strategic investment in career and character.
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Are you passionate about a career in the tourism and hospitality industry? The Travel and Service Business Entrepreneurship major could be the perfect program for you! Click here for more details:
https://muic.mahidol.ac.th/en/programs/travel-and-service-business-entrepreneurship/overview
