Mahidol University International College (MUIC) is pleased to announce that we are co‑hosting ICTB 2026 with Edinburgh Napier University and Lucerne University of Applied Sciences and Arts. The conference will take place at Edinburgh Napier University’s Craiglockhart Campus in Edinburgh and will run from September 2 to 5, 2026. This international event is an excellent opportunity for academics and practitioners to present research and teaching innovations, network with global peers, and explore publication opportunities.

Next year’s conference addresses the timely and significant theme of “Wellbeing in Tourism and Business,” focusing on the critical role wellbeing plays in individuals’ lives, workplaces, and society at large.

Topics of Interest (include but are not limited to):
Wellbeing tourism (e.g., spa, yoga, wellness retreats)
Employee, customer and participant wellbeing and organizational culture
Financial wellbeing and business sustainability
Social and community wellbeing through tourism and events
Mental health in the workplace and service industries
Visitor and resident wellbeing in tourism and event planning
Sustainable tourism and wellbeing outcomes
Post-pandemic recovery and wellbeing
Leadership, ethics, and wellbeing
Digital wellbeing and remote work in tourism/business contexts

Important Dates
300-word Abstract Submission Deadline: January 5, 2026
Notification of Acceptance: February 6, 2026
Early Bird Registration: February 1, 2026 – July 31, 2026
General Registration: August 1 – 31, 2026
Conference Dates: September 2 – 5, 2026

Review the official ICTB information here: https://www.napier.ac.uk/about-us/our-schools/the-business-school/ictb

We encourage all interested members of the MUIC community, as well as members of the public, to consider this fantastic opportunity to showcase their work on an international stage. We look forward to your participation.