Mahidol University International College (MUIC) held “Eventelligence: On the Cusp of AI-Driven and Regenerative Experiences” onMarch 10, 2026 at Charinyarasami Hall.

Prof. Chulathida Chomchai, M.D., Dean of Mahidol University International College (MUIC), presided over the opening of the event. Organized by theTourism and Hospitality Management (THM) Division, “Eventelligence” waspart of theTalk Series celebrating the 40^th Anniversary of MUIC.

The event aimed to enhance students’ understanding of how Artificial Intelligence (AI) can be applied to event planning and management to improve efficiency and innovation. It also introduced new perspectives on designing event experiences driven by technology while embracing a regenerative approach to sustainability, a key direction shaping the future of the events and hospitality industry.

The program featured distinguished speakers from the industry who shared their expertise and insights, including:

• Dr. Supawan Teerarat, President of the Thailand Convention and Exhibition Bureau (Public Organization)
• Mr. Kridsada Satukijchai, Chief Executive Officer, Allable Co., Ltd.
• Mr. Suphakorn Ruaywasana, Managing Director, Unixdev Co., Ltd.

The speakers shared valuable knowledge, professional experiences, and perspectives on the integration of AI in the event industry, as well as emerging trends and opportunities for creating innovative experiences in the digital era.

In addition to the panel discussion, the event also featured a hands-on workshop that allowed students to actively engage in learning activities, fostering creativity and practical skills in applying technology. The workshop provided valuable experience in preparing students for future careers in the rapidly evolving events and hospitality industry.