Spending on advertising, branding, and creating excellent products may no longer meet business needs in this age of uncertainty… if you don’t know how to market strategically

The SMART: Strategy, Marketing, Action, Revenue, and Transformation is a 4-week program designed by Pan Pho Company Limited and Mahidol University International College (MUIC) that will take you deep into principles, thinking methods, and analysis in both theory and practice from experts at leading institutions and companies in Thailand. The content has been refined and organized to be easily understood and practically applicable for learners with no prior background in strategy and marketing.

Learn the science of generating revenue for your business through “strategy” and “marketing” via structures and templates that you can directly apply to your business without starting from scratch. Receive guidance from instructors and experts with diverse industry experience who will help you confidently take your “first step” into the world of strategy and marketing.

“Anyone can open or own a business,
But businesses that can survive are those with strong marketing.”

Building a Systematic Foundation for Strategy and Marketing to Help Your Business Grow Steadily in a Changing World
In SMART (Strategy, Marketing, Action, Revenue, Transformation), you will learn essential business fundamentals, both in theory and practice, from industry experts and business professionals who have distilled their knowledge and experience so you can apply it immediately, without wasting time on trial and error yourself.

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What you will learn for the next 4 weeks with SMART.

– Week 1 –

1. Marketing Plan: Why and How | Creating an Effective Marketing Plan

Start by understanding that “effective marketing” begins with good planning. This topic will help you understand simple marketing structures, even without prior knowledge, focusing on analyzing your business’s strengths and weaknesses. Learn to ask “why” and “for whom” to ensure your marketing plan has clear goals, leading to directional sales growth rather than just following trends.

• Study systematic marketing planning structures
• Analyze business objectives to determine effective strategies
• Understand the principles of “why” and “how” in marketing planning
• Practice planning to enhance competitive capabilities

2.Digital Advertising & Budget Allocation | How to Plan Media and Advertising Budget for Value and Results

Learn how to create effective and valuable online advertising. Understand how to choose digital media (Facebook, Google, etc.) wisely, along with techniques for targeted budget allocation to avoid wasting money. Understand ROI (return on investment) concepts to help business owners make precise advertising spending decisions.

• Plan and allocate digital advertising budgets effectively
• Learn techniques for selecting media suitable for your target audience, along with setup methods (Facebook/Google Ads/TikTok/Instagram)
• Analyze return on advertising spend (ROI) to increase value
• Guidelines for controlling budgets in alignment with marketing goals

– Week 2 –

3.Online and Offline Channel Management | Managing Marketing Channels Both Offline and Online

Today’s businesses cannot rely on just one channel. This topic helps business owners understand how to manage online and offline channels to effectively complement each other, whether through physical stores, websites, or social media. Learn to manage channels, communications, and sales that connect efficiently.

• Study approaches for managing both online and offline marketing channels
• Learn to coordinate sales channels to enhance customer experience (Omnichannel)
• Analyze distribution strategies to increase marketing efficiency
• Case studies of marketing channel systems that meet growth objectives

– Week 3 –

4.Strategic Marketing for Growth | Creating Marketing Strategies for Business Goals

Business growth starts with having the “right strategy.” This topic helps business owners understand how to plan marketing comprehensively and choose tools or plans appropriate for each business stage, whether you’re just starting, expanding, or rebranding. You will gain concepts that can be applied immediately.

• Develop marketing strategies for sustainable business growth
• Systematically analyze target groups and market opportunities
• Create strategies aligned with organizational vision and goals
• Case studies of strategies that lead to business success

5. Marketing Technology & AI | Driving Marketing Systems with Marketing Technology

Learn to use technology to systematically drive marketing. This topic is designed for business owners who want to use digital tools and AI to save time, increase sales, reduce costs, and analyze customer data more accurately—without writing a single line of code!

• Understand marketing technologies and AI applications
• Learn to use digital tools to enhance campaign efficiency
• Develop skills for in-depth customer data analysis
• Case studies of using marketing technology to create competitive advantages

– Week 4 –

6. Pricing Strategy | How to Set Prices to Maximize Sales and Profits

The price you set affects customer perception and business profits. This topic helps you understand systematic pricing principles based on costs, competitors, and consumer psychology, with techniques for setting prices appropriate to brand image and increasing purchase decisions without adding even one baht to your costs.

• Develop pricing strategies to maximize profits
• Study techniques for setting prices appropriate to brand image
• Analyze costs and profits to determine effective pricing
• Approaches to using price psychology to increase purchase decision rates

7.Integrated Workshop | Integrating Concepts and Learnings into Plans and Results

Summary of all 4 days through hands-on workshops to practice planning marketing for your own business based on everything learned, with expert guidance to ensure your plan is ready for implementation upon course completion.

• Practice strategic marketing planning based on real situations
• Apply knowledge from the course to create effective planning
• Develop skills in analyzing and connecting various plan components
• Present marketing plans for evaluation and improvement before actual implementation

Note: Content may be subject to change with advance notice.

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– Who is This Course Suitable For? –

SMART: Strategy, Marketing, Action, Revenue, and Transformation is designed for business owners, executives, and individuals who want to implement marketing and strategic planning for their businesses/organizations in a systematic way. This means creating plans, executing them, and measuring results dynamically.

The course is especially suitable for those looking for continuous, systematic growth and who want to achieve real results without needing prior background in marketing or business management. Participants will receive consultation from faculty members with experience across various industries.

***********************SMART: Strategy, Marketing, Action, Revenue and Transformation
Complete Marketing, Strategy, and Media Planning Transform Your Business Smarter in 4 Weeks Schedule: Every Tuesday – July 8, 15, 22, 29, 2025 | Time: 9:00 AM – 5:00 PM

The course is taught in a hybrid experiences format where participants can choose between 2 learning options:

1.ON-SITE: Learn at Le Meridien Hotel, Bangkok (Limited Seats)
            – Includes lunch and refreshments throughout all 4 days
            – Includes course folder and study materials

2. VIRTUAL: Live online learning via ZOOM
             – Includes digital study materials

**Both formats include access to recorded video sessions for 60 days after completion**

Certificate Requirements

For ON-SITE learners: Receive your certificate on the last day of training at Le Meridien Hotel, presented by instructors from Mahidol University International College. Photo opportunities will be provided during the certificate presentation.

For VIRTUAL learners: Receive your certificate in digital format via email within 2 weeks after completing the training.

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For more details and registration:
WEBSITE: https://panphogroup.com/smart
LINE: @PANPHO
TEL: 094-242-4197