Gain comprehensive knowledge in business management, covering both theory and practice, from experts, with practical approaches that can be immediately applied and further developed in your business.

Success in anything requires experience, a foundation, and guidance from experts. The same applies to business management. Therefore, Pan Pho Company Limited and Mahidol University International College have jointly organized a 5-week short course called “YOUNG-BOLD: MICRO MBA”—a highly popular program designed for business owners, business heirs, and new-generation executives. This future-oriented course allows new-generation business owners and organizational leaders to learn, exchange ideas, and take action in a growth context, packed with quality instructors who will share both theory and practice.

Comprehensive Coverage of Essential Business Topics

Addressing all aspects of management for business owners and new generation executives

Systematically elevate your business to help it grow steadily in a changing world.

In the YOUNG BOLD: MICRO MBA course, you will learn essential business fundamentals, both theoretical and practical, from experts and business professionals who have condensed their knowledge and experience so you can immediately build upon it without wasting time learning through trial and error.

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Course Content Throughout 5 Weeks

– Week 1-

1. How to Win in Every Situation with Game Theory
Understand the principles of Game Theory and how to apply them in business. Practice analyzing situations and selecting strategies that deliver the greatest competitive advantage.

• What is Game Theory
• Techniques for applying Game Theory in business and decision-making
• Real case studies in decision-making
• Decision-making workshop through Game Theory simulations

2. Understanding the Economy to Unlock Business Opportunities
See both the big picture and the details of the economy, understand uncertain changes, and identify emerging opportunities and risks from the perspective of leading economists in Thailand. You will learn about:

• The direction of Thailand’s economic growth
• Changes in various global technologies
• Transforming Thailand’s economy toward sustainable value creation
• 13 milestones for national transformation
• Thailand’s economic conditions in 2025 and outlook for 2026

– Week 2 –

3. Data-Driven Strategy: From Data to Profit
Use data as the core of business decision-making to drive more accurate sales by deeply understanding customers, improving campaign efficiency, and creating better customer experiences enabling sustainable growth and competitive advantage.

• Understanding data-driven marketing
• Segmenting customers based on purchasing behavior to deliver the right promotions at the right time
• Increasing speed, reducing costs, and continuously improving sales performance

4. Integrating Marketing Plans and Media in the Digital Era
Are you the business owner, or does the business own you? Learn how to build a systematic business from start to finish so your business can operate and generate stable profits without constant hands-on involvement.

• The concept of systemization in different types of businesses
• Modes and processes for building successful systems
• Case studies and key precautions

-Week 3-

5. Understand Your Customer Insight
 It is undeniable that marketing is the only department in a business that directly “generates revenue.” In this course, you will discover new marketing perspectives and strategies to help your business reach the most suitable customers.

• Deep customer data analysis for business strategy planning
• Step-by-step customer data analysis process
• 8 techniques and proven formulas for leveraging customer insights in business
• Case studies on applying customer insights to business planning

6. Art and Science of Increasing Efficiency in Business with AI
 With the unprecedented accessibility and low cost of Artificial Intelligence, these tools are being used to create competitive advantages in business. This course introduces tools, techniques, and practical methods to help you run your business faster and more cost-effectively than ever before.

• Leading organizations through limitless digital transformation with AI
• Practical approaches to applying AI in organizational workflows
• Elevating businesses with the AI Transformation Model
• Case studies of maximizing AI benefits in business

– Week 4 –

7. Human Resource Management in Uncertain Times
Human resources are the most valuable assets of an organization. The key questions are how to attract these talents and how to enable them to deliver effective results for your business.

• Human resource management and adapting to change
• Building an organizational culture ready for transformation
• Creating strong relationships within organizations through the Pyramid of Influence
• The art and science of elevating human capital
• Case studies of human resource management from leading organizations

8. Financial Keys and Tools for Success
Understand the role of financial data in shaping business direction, including principles of financial statement analysis, and how to use financial reports to assess feasibility, risks, and business decisions along with expert case studies.

• The relationship between finance and accounting
• Financial mechanisms for creating business value
• Financial management for stability and sustainability
• Using AI for financial analysis and planning

– Week 5 –

9. From Idea to Roadmap with the Business Model Canvas
Enter the world of Business Model Thinking with a tool used by executives worldwide the Business Model Canvas to analyze, plan, and build a balanced, scalable business system.

• Understanding the Business Model Canvas
• The 9 building blocks of the BMC
• Linking the BMC with operational strategies
• Workshop: Create your own Business Model Canvas

Note: There may be changes, which will be announced in advance

Who is this course suitable for?

The YOUNG BOLD: MICRO-MBA course is an intensive 5-week program designed by Pan Pho Company Limited in collaboration with Mahidol University International College to prepare business owners and new-generation executives who want to build a foundation in business management to extend into competitive advantages in an uncertain world.

If you are one of the following people, this is the course you must take:

• Those who want business knowledge and skills, both theoretical and practical
• Business owners who have products/services but lack direction for growth
• Modern business heirs who want to learn modern business practices
• Those who do business through trial and error and want to start over correctly
• Supervisors or new-generation executives who want new ideas to develop their organization
• Those without business management background or who didn’t study management but want to grow their business and have competitive strengths

YOUNG BOLD: MICRO MBA
5-week complete business course
In On-site

ON-SITE: Learn at Le Meridien Hotel, Bangkok (Limited Seats)
            – Includes lunch and refreshments throughout all 5 days
            – Includes course folder and study materials

**access to recorded video sessions for 60 days after completion**

Certificate Requirements

For ON-SITE learners: Receive your certificate on the last day of training at Le Meridien Hotel, presented by instructors from Mahidol University International College. Photo opportunities will be provided during the certificate presentation.

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For more details and registration:
WEBSITE: https://panphogroup.com/mba
LINE: @PANPHO
TEL: 094-242-4197