Because the business world is about adapting to keep up with change, wouldn’t it be better if you could confidently lead your organization forward with both theoretical precision and practical application today?

Success in anything requires experience, a foundation, and guidance from experts. The same applies to business management. Therefore, Pan Pho Company Limited and Mahidol University International College have jointly organized a 5-week short course called “YOUNG-BOLD: MICRO MBA”—a highly popular program designed for business owners, business heirs, and new-generation executives. This future-oriented course allows new-generation business owners and organizational leaders to learn, exchange ideas, and take action in a growth context, packed with quality instructors who will share both theory and practice.

Comprehensive Coverage of Essential Business Topics

Covering all aspects of management for business owners and new-generation executives

Systematically elevate your business to help it grow steadily in a changing world.

In the YOUNG BOLD: MICRO MBA course, you will learn essential business fundamentals, both theoretical and practical, from experts and business professionals who have condensed their knowledge and experience so you can immediately build upon it without wasting time learning through trial and error.

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Course Content Throughout 5 Weeks

– Week 1-

1. Crisis Breakthrough: Understand Economy for Better Decisions
View the big picture and details of the economy, as well as the uncertain directions of change, while looking for opportunities and risks that will occur in the future from the perspective of those with experience working in Thailand’s top economics field. You will learn:

• Structural changes in capital markets
• Changes and possibilities in international and domestic economies
• Key actions you must take when various scenarios occur
• Warning signals to recognize risks through economic indicators

2. Behavior 5.0: How Customers Will Think and Buy in the Future
Understand behaviors and possibilities that may occur from the consumer’s perspective, with science that combines possibilities to explain human decision-making behavior in buying and selling, helping you understand deep behavioral insights from new perspectives:

• Human behavior in buying, selling, and decision-making
• Understanding concepts and rules for creating maximum profit in the business world
• Economics of pricing and creating advantages from human behavior
• Case studies and practical applications

– Week 2 –

3. Lead by Innovation: A Design Thinking Workshop
Create another level of success by understanding various scaling modes for different types of businesses, enabling you to expand your business with direction and be ready to handle unexpected situations:

• Scaling Modes: Different types of growth that businesspeople must know
• Integration for Better Results: Applying various course knowledge to business
• Case studies and advice from instructors

-Week 3-

4. Understand Your Customer Insight within 8 Steps
Undeniably, marketing is the only department in business that can “make money” for your business. In this subject, you will encounter new marketing perspectives and strategies that help your business reach customers who match your business the most:

• Comprehensive marketing theory
• 6 marketing strategies you can immediately use to generate sales
• Finding target groups that best match your business and understanding what they want
• Case studies and practical recommendations

5. Art and Science of Increasing Efficiency in Business with AI
With the power of artificial intelligence that is open and low-cost like never before, these tools are being used to create competitive business advantages. Our course will take you to discover tools, techniques, and usage methods so you can do business faster and at lower costs than ever before:

• More than 10 types of tools with pros and cons for use according to each business’s needs
• Simple principles for implementing AI automation to increase marketing efficiency for your organization
• Case studies and methods to “unlock” AI capabilities with templates you can immediately use for your business!

– Week 4 –

6. How to Build your Business as a System
Do you own your business, or does it own you? Learn to build a business systematically from start to finish, so your business can operate and generate stable profits without you having to worry about everything anymore:

• Systemization concepts in various businesses
• Modes and processes for successful system creation
• Case studies and practical recommendations

7. How to Grow Your Business Faster, Better, and Stronger
Create another level of success by understanding various scaling modes for different types of businesses, enabling you to expand your business with direction and be ready to handle unexpected situations:

• Scaling Modes: Different types of growth that businesspeople must know
• Integration for Better Results: Applying various course knowledge to business
• Case studies and advice from instructors

– Week 5 –

8. Structure and Financial Tools for Modern Age Business
Understand the role of financial data affecting business direction, including principles of financial statement analysis and using information from financial reports to analyze possibilities, risks, and business decision-making. Listen to case studies that will help businesses “survive” in a down economy from expert experience:

• Basic financial statement analysis
• Financial strategies from direct experience
• Principles of cash flow management

9. Building Your Organization in the Uncertain Time
Human resources are the organization’s most valuable asset. The question is: how do we acquire these resources, and how do we make them create results for your business efficiently?

• Principles of recruiting talented people to join our organization
• Creating organizational culture ready for change
• New generation vs. old generation: Methods to leverage strengths and coexist in organizations for maximum efficiency

Note: There may be changes, which will be announced in advance

Who is this course suitable for?

The YOUNG BOLD: MICRO-MBA course is an intensive 5-week program designed by Pan Pho Company Limited in collaboration with Mahidol University International College to prepare business owners and new-generation executives who want to build a foundation in business management to extend into competitive advantages in an uncertain world.

If you are one of the following people, this is the course you must take:

• Those who want business knowledge and skills, both theoretical and practical
• Business owners who have products/services but lack direction for growth
• Modern business leaders who want to learn modern business practices
• Those who do business through trial and error and want to start over correctly
• Supervisors or new-generation executives who want new ideas to develop their organization
• Those without a business management background or who didn’t study management but want to grow their business and have competitive strengths

หลักสูตร YOUNG BOLD: MICRO MBA
5-week complete business course
In Hybrid Experiences: On-site & Virtual

Participants can choose from 2 formats:

1.ON-SITE: Learn at Le Meridien Hotel, Bangkok (Limited Seats)
            – Includes lunch and refreshments throughout all 4 days
            – Includes course folder and study materials

2.VIRTUAL: Live online learning via ZOOM
             – Includes digital study materials

**Both formats include access to recorded video sessions for 60 days after completion**

Certificate Requirements

For ON-SITE learners: Receive your certificate on the last day of training at Le Meridien Hotel, presented by instructors from Mahidol University International College. Photo opportunities will be provided during the certificate presentation.

For VIRTUAL learners: Receive your certificate in digital format via email within 2 weeks after completing the training.

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For more details and registration:
WEBSITE: https://panphogroup.com/mba
LINE: @PANPHO
TEL: 094-242-4197