In the present, where online advertising has become an important way for businesses to acquire customers, the question is whether advertising costs are increasing significantly. What do you, as a marketer, do?

Do you believe that, currently, one of the primary challenges facing most businesses is attracting more quality traffic? (data from a 2023 ViB survey of 323 companies) because nowadays every business can launch ads via a notable platform. With that, every industry has new players coming in, affecting businesses that are not able to adapt themselves.

Especially in 2024, it is a new era when advertising on a single platform may not be as efficient as before, including Facebook and Google Ads. However, there are different limitations and behaviors. Therefore, modern businesses need to have a deep knowledge of online advertising planning to be able to adjust their strategies and reach their target audience effectively.

With this, Pan Pho Co., Ltd., in collaboration with Mahidol University International College (MUIC), organized a seminar, “Digital Advertising Intensive,” which was created to provide significant information, strategies, tactics, and know-how for better advertising performance. The teaching is conducted by two highly experienced speakers, namely Assoc. Prof. Dr. Chanchai Phonthanukitithaworn, Associate Dean for Corporate Communication and Information Technology at Mahidol University International College, and Mr. Chakrit Chupreeda, Founder and Managing Director of Foretoday Agency, a leading online advertising company that has partnered with famous platforms such as Facebook Ads, Google Ads, etc.

The Digital Advertising Intensive Batch 4th will be held on May 25–26, 2024, from 9:00 a.m.–5:30 p.m. in a hybrid format. The on-site format will be held at Novotel Bangkok Platinum Pratunam, while the virtual interactive format will be facilitated via Zoom. The seats are limited. For further details, please visit our partner website: https://panpho.co/dai or direct chat via LINE: @PANPHO.