Mahidol University International College (MUIC) sent a representative to the Virtual Media Lab organized by the Creative Economy Agency on October 4, 2023 at the Grand Postal Office, Bangkok.

Assoc. Prof. Dr. Chanchai Phonthanukitithaworn, Associate Dean for Corporate Communication and Information Technology, represented MUIC in the event which saw attendees from 12 universities.

The Virtual Media Lab is meant to create a space for users to experiment, text and learn about virtual production technology which can be a great way to foster innovation and education in this field. The organizers said that “raising the level of Thai content to create a soft power phenomenon in the international market is a commendable goal and will have a significant impact on Thailand’s global influence and reputation.” It added that “creating an area for students to use without charge to prepare for careers in the content industry and transition effectively to the labor market is a valuable initiative that can foster education, skills development and workforce readiness.”