The Communication Design Program (CDP) of Mahidol University International College (MUIC), in collaboration with PepsiCo Asia, organized MUIC-PepsiCo: Design Workshop 1st Session—Case Study & Assignment at Room 631, Student Lounge, 6th Floor, Aditayathorn Building on February 24, 2023.
This activity, which attracted 35 CDP student participants, aimed to provide an opportunity for creative practice for media and design students by integrating both theory and practice.
Mr. Tim Arrowsmith, Design Director of Asia BU + ANZ, PepsiCo and PepsiCo Team, facilitated the activities. He gave an introduction to the PepsiCo Design and provided case studies. After this, teams were formed and were given a briefing on design assignment and there followed breakout groups so that they could start ideating. Afterwards, the teams gave their presentation.
