Dr. Apiradee Wongkitrungrueng

Ph.D., Business Admistration (Marketing), Sasin Graduate Institute of Business Administration of Chulalongkorn University
MSc., Analysis, Design, and Management of Information Systems, London School of Economics and Political Science
B.E., Economics, Chulalongkorn University

Buyer-seller Interaction, Retail Marketing, Consumer Information Processing (e.g. embodiment, sensory marketing, consumer power), Nonprofit Marketing, Anti-consumption.

Principles of Marketing