Marketing 4. 0; digital marketing related to techniques and tools; marketing planning to new trends of consumer behaviors in digital era; Search Engine Marketing (SEM) with Search Engine Optimization ( SEO) ; Content marketing with telling stories; Electronic Customer Relationship Management ( E-CRM) & Retention; True Personalization; marketing trends in Tourism and Hospitality businesses

Service economy; characteristics of service; service experience and design; service environment; the concept of treating customers as guests and creating a ” WOW” experience; guest-focused service strategies in hospitality or service; service quality and SERVQUAL Service Quality; Tangible, Reliability, Responsiveness, Empathy and Assurance; strategy, staffing, and systems in hospitality organizations; quality principles and methods used by hospitality organizations HACCP, US-STD & EHC-Australian STD for Food Hygiene practices; wait management; service failure and recovery; leadership and roles of human resource development; measuring guest satisfaction; improvement of service strategy

Human resources planning and development in tourism and hospitality business; human resources’ changing roles, framework and functions in contemporary organizations, the strategic human capital management principles and its implementation; recruitment and selection, competency building and development, employee engagement, performance management and development, managing generations, managing talents; human resources management in response to the digital disruption and crisis; necessary leadership qualities in human resource management

Financial feasibility study and financial management in managerial and entrepreneurial aspects; fundamentals and theory of financial management; financial statements analysis; financial and asset planning; financial ratios; risk analysis, project feasibility; debt and equity financing; cost of capital; capital budgeting; working capital management; capital expenditures; asset valuation

Start-up and operation of an online business, defining problems, solutions and value propositions; importance of UX/UI in application of E-commerce; business model canvas; digital marketing strategies; online marketing plan and campaign; AI for business: Machine Learning, Neural Networks, Deep Learning; blockchain technology; business-relevant and strategic facets of AI in Tourism and Hospitality Industry

Seminar in up-to-date scientific researcher published in high quality international journal; share, discuss and critique on the research design. Introduction to research; research as business development; research process from the first steps to the final report; research question and its meaning; literature review as research foundation; inductive and deductive research; basic and applied research; research design; data collection methods: qualitative, quantitative and mixed; big data in tourism and hospitality research; computerized analysis of qualitative and quantitative methods; report research findings.

Components of revenue management; concept and sales technique; pricing; distribution channel; market dimension integration; forecast processes; revenue calculation; revenue management simulation.

Strategic plan, vision, mission, and policy formulation and implementation in various levels of corporation; theoretical concepts and frameworks useful for analyzing the external and internal environment of the corporation; the examination of strategic and entrepreneurship issues from the perspective of an owner, chief executive or general manager of tourism and hospitality enterprises, focusing on how one can formulate effective strategies and develop the necessary resources and capabilities to achieve sustainable competitive advantage in a global and volatile competitive environment; business plan formulation; management of change; ethics, social responsibility and sustainability of the tourism and hospitality enterprise; risk management.