APR-JUN 2024
EDITORIAL
Where Dreams are Made
How hard is it to open your own business? Not easy, as our interviewees in this issue would tell you. They faced a number of challenges that discouraged them. It took time before their fledgling business took off, yet despite these, the MUIC alumni who dared to dream big are now enjoying the fruits of their labor. Within the halls of MUIC, they had also learned the basics and their dreams were nurtured with the support of their teachers, classmates and friends. On the following pages, not only do they share their experience but also generously offer words of advice borne of their blood, sweat and tears.
Message from the Dean
Welcome to the Entrepreneur Hub
By Prof. Chulathida Chomchai, M.D.
Creativity is defined as having an original idea that has values. Innovation is the ability to capture the values of that original idea and implement it to solve a problem or fulfill a need. This requires that individuals possess diverse skills ranging from mastering subject-specific knowledge to appraising information critically to implementing ideas and solutions through effective business communication. These are the goals of a liberal arts education. Therefore, I’m thrilled to introduce this edition of our MUIC 360° Magazine, which delves into the heart of our institution’s most dynamic quality: Our dedication to fostering innovation and the spirit of entrepreneurship.
This edition takes you on a captivating journey through the MUIC environment of learning. Here you will meet several of our inspiring graduates who—after spending four years in MUIC’s halls—are actively embracing the spirit of entrepreneurship and took the initiative to build their future through their passion and perseverance. Their stories will ignite your imagination and demonstrate the power of transforming ideas into tangible realities.
Education at MUIC is more than just lectures, classrooms and textbooks. Our vibrant ecosystem fosters creativity, problem solving, and the passion to pursue dreams. We equip our students with the tools and resources they need to construct their dreams and leave a meaningful mark in society.
This is just the beginning. As MUIC continues to be a place that enriches student’s lives and minds, while expanding and sharpening each individual’s potentials so that they can design and shape their futures and the futures of others, we invite you to become part of this exciting ecosystem, one where creativity knows no bounds.
Welcome to the hub of entrepreneurship.
Welcome to MUIC.
Celebrating MUIC's Entrepreneurial Spirit
Dive into the world of MUIC where students aren’t just learning—they’re, in fact, building the future. In this issue, MUIC 360° Magazine takes you on a journey into the thriving businesses of alumni who trace their roots from the vibrant ecosystem of MUIC which fosters creativity, problem-solving, and an entrepreneurial spirit.
Get inspired by the stories of MUIC alumni who have turned their ideas and dreams into realities. You can be the next innovator or entrepreneur, and as MUIC knows this, it thus equips its students with the skills and resources to bring their groundbreaking ideas to life.
Empowering the Modern Woman
Ms. Rungravee “Benz” Kattamarasre
Major in THM
Year Graduated: 2016
Founder and Creative Director, Miss Modern Clothing Brand
Starting out as a hobby during her sophomore year in MUIC, the warm support of her friends and the important lessons she had learned from her business courses prompted Ms. Rungravee to turn her hobby into a full-time enterprise, with the vision of providing a clothing line that empowers modern women. Her clothing brand—celebrated for its unique designs and quality—is now also available in Bangkok stores and online with worldwide shipping available.
Her Advice
- Follow Your Passion: Start with what you love and believe in.
- Learn Constantly: Educate yourself through courses, workshops, and mentors.
- Start Small, Grow Smart: Test your ideas, gather feedback, and adapt.
- Embrace Failure: See setbacks as learning opportunities.
- Build a Support Network: Surround yourself with mentors and like-minded individuals.
- Take Calculated Risks: Make informed decisions and be willing to step out of your comfort zone.
- Stay Persistent: Keep focused on your goals, remain adaptable, and celebrate your progress.
IG: @missmodern_official
Website: www.missmodern.net
Advocating for Sustainable Agri-business
Mr. Ukris “Nut” Apivattananon
Major in International Business
Year Graduated: 2009
CEO, Tongsiri Farm
Line: @tongsirifarm
Tiktok: Tiddincafeandfarm
Website: https://www.tongsirifarm.com/
FB:
- TongSiri Farm
- Tiddin café & farmcation
After working as a gold trader, Mr. Ukris decided to put up his own business, in this case, an agribusiness that advocates sustainability and produces organic farm and poultry products. After weathering the difficult initial years, his 30-rai Tongsiri Farm—which now includes a café—is now enjoying a growing patronage. He said MUIC taught him the fundamentals in business—from management to finance to marketing—with which to start and manage his own agricultural company.
His Advice
- Know yourself first—that is, your strengths and weaknesses.
- Family should always be your priority.
- Be conscious of your health.
- Each person measures success differently. Do not compare yourself with others or else you won’t be happy.
- It’s not about your salary; it’s about your savings.
Caring for Mom and Kids
Ms. Nalin “Nam” Maeteepatikul
Major in Tourism and Hospitality Management, Minor in Chinese
Year Graduated: 2014
Founder and Head of Business Development and Marketing, Mama’s Secret
IG/Tiktok: @mamasecretfamily
FB: MamaSecret Family
Her concern for her personal health (and later on, that of her baby) prompted Ms. Nalin to research about nutritious food, such that she even obtained a certification in Pediatric Nutrition. In 2022, she established Mama’s Secret, which produces healthy food for young mothers and their babies. She also shared her newfound passion through social media, gaining numerous followers who shared her belief for a healthier lifestyle. Mama’s Secret products are now being sold in both online and offline shops and are scheduled to be available in Villa Market and other retailers this year. She credits MUIC for instilling in her the desire to become an entrepreneur and at the same time equipping her with the necessary mindset and skills for starting and managing a business.
Her Advice
“It takes courage to take the first steps in starting your business. Ignore what other people are telling you and take the plunge. In starting a business, having only a strong passion is not enough. To me, it is about how you can link your passion to demands in the market. It’s about how you can create and build those demands and turn them into reality.”
Avant-garde Designer Clothes
Ms. Warinee “Phafaiy” Pisitphunda
Major in Communication Design
Year Graduated: 2016
CEO and Designer, Marchmay Clothing Line for Women
Aside from honing her skills in graphic arts, her love for designing clothes was noted and praised by her Communication Design professors, encouraging her to pursue her dream of putting up her own line of clothing brand. Though she had initial setbacks, she established her company, Marchmay, soon after she graduated. Her persistence in the face of naysayers paid off when Marchmay received an award from Vogue Magazine Thailand two years ago.
Her Advice
- It starts with your passion and love. Everything else would follow. Don’t listen to negative comments. Stay positive. Believe in yourself.
- Keep working to achieve your goals. Don’t give up. Nothing is easy. You have to try your best.
- If you don’t know anything about the business you plan to enter, then study everything that you can learn about it. Learn from someone who is an authority on it or look for the answers yourself.
IG: MARCHMAY
Passion for Weddings
Ms. Pornsiree “Patty” Charatsrivilai
Year Graduated: 2012
Major in Tourism and Hospitality Management
Founder and Creative Director, Modi Edge Wedding & Event Planner
IG: @modi_edge
FB: MODI EDGE
YT: @modiedge
Line: @modi_edge
Fresh from working as a wedding specialist in W Hotel in Bangkok, Ms. Pornsiree decided to strike out on her own by becoming a wedding and event planner and established Modi Edge in 2016. Noted by her clients for her passion for the quality of her service, she said that the well-rounded education she received from MUIC—from her THM classes to her internships to her experience in the Student Association—equipped her for this line of work and imbued her with the people skills, dedication and energy to perform well.
Her Advice
- Don’t be afraid of pursuing your dreams. Don’t let other people’s successes discourage you either.
- Don’t rush to become rich. Getting rich shouldn’t be the first thing a new graduate should be concerned about.
- You don’t need to have a strong passion for things, but at least you should find yourself connected to something that would ultimately make you happy.
- One crucial asset that you must have is endurance. You may fail at the first try or things won’t go the way you want them to, but at least you have to learn from that failure. Don’t give up easily.
- Becoming an entrepreneur is not that hard, but sustaining the momentum, staying productive and maintaining the quality of your service and products is what you should focus on.
Successfully Growing a Niche Business
Ms. Aurkarn “Elf” Sumrualhan
Major in Marketing
Year Graduated: 2016
Co-founder and Managing Director, Yoguruto Yogurt Drinks
IG: yoguruto.th
X: @yogurutoth
FB: Yoguruto Thailand
Line: @yoguruto.th
Despite the challenges posed by the Covid-19 lockdowns to their new enterprise—a niche business offering yogurt-based drinks at reasonable prices—Ms. Aurkarn and her business partners remained steadfast in growing their company. From its first shop near the MUIC campus, Yoguruto now has 80 branches across Thailand and is slated to reach 120 locations this year. She cited her Marketing education from MUIC in giving her a strong foundation in business—from marketing, accounting, HRM, design, and law—and also the courage that the College instilled in her to pursue her dream.
Her Advice
- Focus on finding the right product and identifying your target customers. Understand the 7Ps (Product, Price, Place, Promotion, People, Process, and Physical Evidence). Engage in trial and error to assess market viability. Remain open to making necessary adjustments as you progress.
- Assemble a reliable team. Your team should be competent and trustworthy, with each member assigned to tasks that match their skills.
- Establish efficient systems to support your product and team. This may take time, but it’s crucial for success. During this process, you’ll gain insights into your personal strengths and weaknesses.
- Don’t hesitate to seek help from others for areas where you lack expertise in. Don’t fear failure; it’s often the best teacher in attaining success. Ensure your team shares the same objectives and maintain open communication.
The Perfect Match(a)
Ms. Thitiporn “Lukplub” Sriprasert
Major in Applied Mathematics, Minor in Business Administration
Year Graduated: 2017
Co-founder and CEO, Koyo Tearoom
IG: koyotearoom
FB: Koyo Tearoom – 紅葉
After working as a secretary to the CEO of a Japanese company for six years, Ms. Thitiporn made the decision to pursue her passion to establish her own business, in this case, a matcha teashop that offers high quality tea products at affordable prices. From delivering their matcha drinks at the height of the pandemic to offering them in pop-up stores, they persevered until positive feedback inspired them to open their very first shop in Phutthamonthon Sai 3. Aside from the strong support system provided by MUIC, she attests that the College’s liberal arts education taught her a synergistic approach to establishing and managing her business.
Her Advice
“I’ve always wanted to start my own business but didn’t know how until I found my passion which became the key to making it happen. People say, ‘Do what you love,’ but you won’t love every part of it. There will be things you dislike that might slow you down. Still, passion will keep you going.
“Another important factor is being prepared. We never know when opportunities will come, but we can get ourselves ready to grab them when they do.”
Key Takeaways from the Interview with Successful MUIC Alumni Entrepreneurs:
- Passion and perseverance are key. All the entrepreneurs emphasized the importance of having a strong passion for one’s business idea and the perseverance to see it through challenges.
- Learn from your education and experience. The entrepreneurs credited MUIC with providing them with the skills and knowledge they needed to start and run their businesses. They also emphasized the importance of learning from experience and constantly seeking new knowledge.
- Build a strong team. Several entrepreneurs highlighted the importance of having a reliable and competent team to support them.
- Don’t be afraid of failure. The entrepreneurs all faced setbacks, but they saw them as learning opportunities.
- Focus on your customers. Understanding your target market and their needs is essential for success.
- Be prepared to adapt. The business landscape is constantly changing, so it’s important to be flexible and adaptable.
Being an entrepreneur is definitely not for the faint of heart. But armed with a vision, fueled by passion, and nurtured in an institution like MUIC, a fledgling business person can indeed soar high and be successful with the business he or she has started.
