Major in Media and Communication

The Media and Communication program provides students with a strong foundation in media theory, creative production, and strategic communication. Designed to meet the demands of today’s dynamic media landscape, the program blends conceptual understanding with practical skills in storytelling, branding, audience engagement, and multi-platform content creation.

Courses emphasize critical thinking, ethical responsibility, and fact-based communication, enabling students to craft accurate, research-driven messages across various formats. The curriculum fosters a deep understanding of how media operates within social, political, and cultural contexts, while also developing students’ ability to communicate clearly and responsibly in the digital age.

Concentration:
The program offers students two distinct tracks, allowing them to choose from one of the following.

Track I: Content Creation—Focuses on narrative and visual storytelling for fiction and non-fiction media, including short films and documentaries.

Track II: Integrated Media Communication—Emphasizes strategic planning, branding, and cross-platform campaign development.

Programmme Philosophy

Media and Communication is the first-degree program in Thailand that is specifically designed to prepare students for emerging disruptive digital markets. It accomplished this through a focus on convergence of digital media platforms and a strong emphasis for content, intent and communicability over simple ‘form’.

Programme Goals

The program aims to prepare students for a new landscape of digital media disruption and upon the completion of the program, students will have a deep understanding of the role of media in shaping our individual and collective identities. They will have the knowledge and skill necessary to be content creators and/ or content strategists for the local and international media industry.

Programme Objectives

To produce graduates who have the characteristics, knowledge and skills as follows:

To be the media skilled personnel who possess analytical minds, always concern on social issues and seek solutions.
To be neutral, responsible to society and community, and ethical in the profession.
To possess the ability to explore, research and create content that moves the world forward through media innovations.
To be a media creator of quality for Thailand, Southeast Asian region and the world.
To be well-equipped with Mahidol University graduate attributes (MAHIDOL).
To possess social skills in both communication and working in a team, who can both be a leader and a follower.

Programme ELOs

ELOs	Sub ELOs
ELO 1 Apply ethics in the professional practice of craft-led works and academic studies. (Generic)	1.1 Use media content or strategies that provide value to society. 1.2 Understand what it means to be ethical and professional in creating media content.
ELO 2 Solve problems to creatively overcome theoretical and pragmatic obstacles related to content creation. (Generic)	2.1 Apply critical thinking skills. 2.2 Develop research-based media content or strategies academically or creatively.
ELO 3 Value creativity and global thinking to embrace cultural diversity in national and global perspectives. (Generic)	3.1 Process cultural awareness and foster understanding of diversity in media content or strategy creation. 3.2 Understand the global trends and their effects on local issues.
ELO 4 Develop high-quality media content. (Specific)	4.1 Can evaluate what is good vs. bad media content. 4.2 Can apply audio and visual communication skills in media content creation.
ELO 5 Execute media convergence and media convergence strategies, respectively. (Specific)	5.1 Understand the different characteristics of each media platform and their shared qualities. 5.2 Can apply the knowledge of one content and expand and distribute it to various platforms.
ELO 6 Use media for communication from the level of interpersonal into the global. (Specific)	6.1 Can use media in various forms to successfully communicate with the set objectives. 6.2 Apply communication skills in conducting research or media content creation.
ELO 7 Create thesis products that demonstrate a culmination of the program ELOs. (Generic and Specific)	7.1 Propose thesis projects that reflect program learning outcomes 1, 2, and 3. 7.2 Create thesis projects that reflect program learning outcomes 4, 5, and 6. 7.3 Exhibit thesis projects that reflect program learning outcome 6.

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DEGREE GRANTED

Bachelor of Communication Arts (B.Com.Arts.)
Program in Media and Communication
(International Program)

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For Students ID 63XXXXX
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Career Opportunities

Graduates are prepared for careers in diverse sectors within the media and communication industry:

For Entertainment Media Industry

Work as actors, directors, scriptwriters, and producers.
Assist directors and managers of Thai and international film and TV production companies.
Crew TV variety program and dramas for established networks.
Manage, direct, and organize events for social and entertainment functions.

For Digital Media Agency

Work as content creators and media strategists for digital media and advertising agencies.
Work as an Account Executive, managing client relationships and coordinating projects across various sectors.

For News Media and Journalism

Work as journalists, news editors and anchors, TV correspondents and reporters for both local and international news and media agencies.
Serve as a Content Writer/Editor, creating and editing factual articles, blogs, or scripts for websites, publications, or documentaries.
Work as broadcast media producers and television documentary makers.
Work as key men and editors in publishing operations.
Serve as feature writers for both broadcast media and journalistic work.

For Academic/Consulting

Work as media, communication studies, cultural studies, and performing arts experts, and academics.
Work as communication and media public policy maker, and media consultants

Minor in Media and Communication

Positions students to live a mediated life by focusing on the use of new media, communicative intent and storytelling in a convergent media environment

Major in Media and Communication

AT MUIC

(International Programs)

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Major in Media and Communication