MUIC Partners with Peru in Sustainable Community-based Tourism Project

Mahidol University International College (MUIC), upon the invitation and support of the  Thailand International Cooperation Agency (TICA), sent two delegates to the “Project of Sustainable Development of Tourism with Community Involvement – Phase II” on September 16-24, 2019 in Peru.

Dr. Kaewta Muangasame from the Tourism and Hospitality Management (THM) Division and Ms. Chayapim Warashinakom from the Academic Services Group traveled to the rural areas of Peru to visit the Raqchi Community in the Cusco region; Chaparri in the Lambayeque region; and Posada Amazonas in the Madre de Dios region, to learn about the community-based tourism (CBT) in Peru and help them analyze the areas, improve and strengthen capabilities and provide tools and instruments for development.

The project is a collaboration between the Ministry of Foreign Trade and Tourism of Peru, the Peruvian Agency for International Cooperation (APCI) and TICA.

On September 24, 2019, the Peruvian government held a workshop that served as an information-sharing session between the Peruvian and Thai representatives. The Environmental Protection Unit and the Ministry of Foreign Trade and Tourism of Peru discussed the country’s branding strategy, overtourism management and CBT management.

For their part, Dr. Muangasame gave a presentation on “Experiences of Success and Learnings in the Development of Community-based Tourism” and “Community-based Tourism: Government Involvement as a Mentor,” while Ms. Warashinakom gave a presentation on “The Technologies of the Communication and Tourism in Rural Areas in Thailand.” The MUIC team later sent a Destinations Analysis report discussing the strengths of the places that the team had visited along with suggestions for improvement.

In the next phase, scheduled for 2020, two representatives from Peru will visit Thailand to learn about the community-based tourism in rural areas of Thailand. Their visit will be facilitated by MUIC’s Academic Services Group with the cooperation of, and funding from, TICA.