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Marketing Minor

To minor in Marketing, students need to complete the following five courses.

ICMK 351
Consumer Insights – A Qualitative Approach
4 (4-0-8)
ICMK 352
Market Intelligence – A Quantitative Approach
4 (4-0-8)
ICMK 353
Consumer Behavior and Decision Making
4 (4-0-8)
ICMK 361
Digital Marketing
4 (4-0-8)
ICMK 461
Marketing Strategy for Sustainability
4 (4-0-8)

Total Credits Required 20 credits