Marketing Minor

Marketing Minor

Marketing Minor

To minor in Marketing, students need to complete the following five courses.

Course Code Course Name Credits
ICMK 351 Consumer Insights – A Qualitative Approach 4 (4-0-8)
ICMK 352 Market Intelligence – A Quantitative Approach 4 (4-0-8)
ICMK 353 Consumer Behavior and Decision Making 4 (4-0-8)
ICMK 361 Digital Marketing 4 (4-0-8)
ICMK 461 Marketing Strategy for Sustainability 4 (4-0-8)
Total Credits Required 20 credits
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