A team from Mahidol University International College (MUIC) has successfully reached the semi-finals of the HSBC/HKU Asia Pacific Business Case Competition 2023. The competition, hosted online by Hong Kong University from May 24 to June 1, 2023, attracted participants from renowned institutions worldwide.

Known as “Excelsior Consulting,” the MUIC team previously emerged as the National Winner of the HSBC Thailand Business Case Competition 2023, earning them the opportunity to compete at an international level. Representing both MUIC and Thailand, the team demonstrated their expertise in analyzing business cases, presenting solutions on hand-drawn paper, and delivering persuasive pitches to esteemed judges from HSBC and prominent companies. This year’s competition focused on solving real-world business challenges presented by Micro Connect and 88rising.

The team consisted of the following business students:

1. Ms. Narinya Yingcharoenthana (Major in International Business, minor in Tourism and Hospitality Management)
2. Ms. Yanisa Sirisomboonchok (Major in Finance, minor in Business Economics)
3. Ms. Aileen Liu (Major in Finance, minor in Marketing)
4. Mr. Peerawat Mongkolnimit (Major in International Business, minor in Marketing)

Over the course of two weeks, the online event brought together 24 teams representing top universities from around the world. During the first week, participants engaged in networking events and team-building sessions, fostering teamwork skills and cross-cultural communication among the talented individuals.