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Research
January 17, 2023 2023-01-18 3:12Research
Impactful Research
Thai Society, Business and Economy
Helping Thailand know the World. Helping the World know Thailand
We aim to produce scholarly work with intrinsic business value that contributes to one or both of the two components of our vision (Thailand to World and/or World to Thailand). This includes scholarly work reviewing current developments in the academic literature that are of value to Thai businesses and the economy.
Sustainability
Beyond Business: The impacts of businesses on a sustainable world
This research theme covers an investigation of businesses, business units, business environments and their interactions with the wider world. The focus will be on the impacts on the triple bottom line of sustainability: economy, society, and environment. Researchers can also use the 17 millennial sustainable development goals (SDGs) as a guiding principle.
New & Emerging Business Technologies
Health Administration
A multidisciplinary approach
Health – a basic social need that accounts for approximately 10 per cent of the global economy – presents multidisciplinary challenges that calls for innovative and cost effective technological, managerial, and legal solutions. The goal of the research theme for Health & Wellbeing is to bring together a critical mass of expertise in 10 research themes, addressing these challenges:
View some of the most relevant research articles published by the BA Division
Research Clusters:
Place Analytics Research Cluster
The emergence of social media platforms and the proliferation of user-generated content (UGC) open new possibilities for analysing a massive amount of data – so-called Big Data, which refers to the large-volume and complex data that come from heterogeneous and autonomous sources with distributed and decentralised control. Such data could be utilised for research and commercial purposes. This research project focuses on the two timely issues: (1) the image analysis and (2) the social media content analysis.
The objectives of this research project are to (1) infer the cognitive and affective image of Bangkok from traveller-generated photos and (2) analyst tweets about COVID-19 and the countries worldwide. These two objectives are part of the place image narrative. Furthermore, this research aims to create a dashboard that could visualise the results to policy makers and destination marketing organisations such as Bangkok Metropolitan Administration (BMA) and Tourism Authority of Thailand (TAT).
(Cluster Manager: Assoc. Prof. Dr. Viriya Taecharungroj, email: viriya.tae@mahidol.edu )