Business Administration (BA) Office

Start your Journey


(International Programs)
Apply for Admission

Contact Admissions Office


Impactful Research

We conduct research across a range of disciplines and a variety of sectors. Our current research themes bring together expertise from across the Business Administration Division in order to address a wide spectrum of business disciplines. All traditional areas of research are represented, including economics, international business, marketing, management, finance and accounting. ​ Beside conducting research in traditional business research areas, we also aim to bring together researchers from across different disciplines on specific themes of national and international significance. The following four research themes reflect the College’s holistic approach and provide a platform for developing future interdisciplinary research.

Thai Society, Business and Economy

Helping Thailand know the World. Helping the World know Thailand

We aim to produce scholarly work with intrinsic business value that contributes to one or both of the two components of our vision (Thailand to World and/or World to Thailand). This includes scholarly work reviewing current developments in the academic literature that are of value to Thai businesses and the economy.


Beyond Business: The impacts of businesses on a sustainable world

This research theme covers an investigation of businesses, business units, business environments and their interactions with the wider world. The focus will be on the impacts on the triple bottom line of sustainability: economy, society, and environment. Researchers can also use the 17 millennial sustainable development goals (SDGs) as a guiding principle. 

New & Emerging Business Technologies

Technologies and their intersection with business

This theme addresses the continuous changes in technology and their impact on business and society. The research theme for New & Emerging Technologies is dedicated to the study of the inter-relationships and linkages between businesses and technology. The main topics of interest for this research theme are periodically revised to remain current to evolving international developments and agendas.

Health Administration

A multidisciplinary approach

Health – a basic social need that accounts for approximately 10 per cent of the global economy – presents multidisciplinary challenges that calls for innovative and cost effective technological, managerial, and legal solutions. The goal of the research theme for Health & Wellbeing is to bring together a critical mass of expertise in 10 research themes, addressing these challenges:

View some of the most relevant research articles published by the BA Division

Research Clusters:

A multidisciplinary approach to current challenges

Place Analytics Research Cluster

The emergence of social media platforms and the proliferation of user-generated content (UGC) open new possibilities for analysing a massive amount of data – so-called Big Data, which refers to the large-volume and complex data that come from heterogeneous and autonomous sources with distributed and decentralised control. Such data could be utilised for research and commercial purposes. This research project focuses on the two timely issues: (1) the image analysis and (2) the social media content analysis.

The objectives of this research project are to (1) infer the cognitive and affective image of Bangkok from traveller-generated photos and (2) analyst tweets about COVID-19 and the countries worldwide. These two objectives are part of the place image narrative. Furthermore, this research aims to create a dashboard that could visualise the results to policy makers and destination marketing organisations such as Bangkok Metropolitan Administration (BMA) and Tourism Authority of Thailand (TAT).

(Cluster Manager: Assoc. Prof. Dr. Viriya Taecharungroj, email: )

Our website uses cookies to provide you with a better online experience. Please select “Accept” or “Cookie Settings” to set your cookie preferences.

Privacy Preferences

Cookies are used on our website to recognize you from other visitors. Our website uses cookies to analyze how users interact with our website. By continuing to use our website, you consent to us placing cookies on your computer to analyze how users interact with our website. The university will use the analytics to improve the website’s usability. Performance cookies, on the other hand, do not gather information that can be used to identify you, such as your name, email address, or other personal information. They are only used for statistics purposes. As a result, this privacy policy will help the university to improve our website while simultaneously providing the best possible online experience. Please note that you can modify your cookie settings.

Accept All
Manage Consent Preferences
  • Necessary
    Always Active

    Necessary cookies are required to help a website usable by enabling core functions and access to secure areas of the website. The website cannot be function properly without these cookies and they are enabled by default and cannot be disabled.

  • Analytics

    Analytics cookies help website to understand how visitors interact through the website. These cookies help to improve user experiences by collecting and reporting information.